Facebook Video Ad Features CTA Button Audience Objective Metrics

Facebook Video Ad Features CTA, Metrics,  Button Audience, Objective full guide today we are sharing with you, Facebook announced that they will be soon going to launch new video advertising for advertisers which consists of post-view CTA buttons, trying to build targeted audience of people which have watched your clips which will be helpful in later targeting and expanded video metrics. Advertisers and business persons are really excited about the possibilities. In this article, we are going to talk about what actually has changed and how you can get advantage or benefit from it.

Video Views Objective

Whenever you create a new campaign for advertisement or promotion, you will have the option of choosing the clips views objective option. You can easily find out this iption within both power editor as well as in campaign manager.

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And also ad create tool as well mentioned in the snapshot shown below:

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So by making such kind of selection, It will be better for Facebook to optimize video views, which means that Facebook will show your advertisement to those people who might be interested to watch your clip.
Video View is  defined by Facebook as viewing your clip for just minimum of only three seconds. Now it depends upon you whether you want to included sound in it or want it without sound (autoplay). It will not allow the users to click on the videos in order to play or view the clip.

Create a Video Ad

From the ccreative step of ad creation in power editor, users have the opportunity to choose the posts which they want to promote as video ads. For more check out the screenshot given below:

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Now you will then realize or notice that Facebook will only list eligible the Facebook posts which utilized Facebook video. You might also be interested in creating an unpublished clips post which doesn’t seem to be appearing in the News Feeds organically. In order to that, you will need to click on the + sign button.

Then you will need to choose the video button in order to start clips uploading process to upload clips from your computer hard drive. After that enter the post text which you want to be appear above the clip and then click on create post button finally.

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So what exactly video button will shown at the end, example of preview of that is mentioned in the screenshot given below, have a look at it:

New Video Metrics in Ad Reports

I hope you are now making Facebook ad reports in order to create custom reports which will be going to help you in analyzing results and optimizing it for more benefit and success as well. Such reports  have been updated to the accounts for just some new video metrics only.
Now you will need to click on “Edit Columns” and then you will be bale to get new metric option  within the action section easily.

The features or options of new columns includes:
Clicks to play the clips
Views

Average duration of video viewed

Views to 25 percent
Views to 50 percent
Views to 75 percent
Views to 95 percent

Average percent of video viewed

And within cost per action options you will also find two new metric which includes:
Cost per clicks in order to play
Cost per view

Do you tried experimenting with Facebook video ads or not? If you have any queries regarding this guide, feel free to ask in comment section.

Meta description: Step by step and full detailed guide about Facebook video ad features objectives, CTA button,audience, metrics etc.Finally thanks for visit our blog and keep it, If you have any suggestion on this article or if you have any quetion on this article then please ask us, We will trying to update your reply as well as soon, 

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Difference between Website vs Facebook Ad Clicks with CPC and CPR

Facebook Ad Clicks vs website Ad Clicks Difference most people doesnt know, People dont about  about CPC and CPC of Facebook with website,  After sharing on How Should Pay For My Facebook Ads oCPM, CPM or CPC today we are talking about this, What Facebook is well known and best platform for promoting business online and products as well.  Most of the advertisers are advertising on Facebook in order to get targeted audience for their products or business. Also, most of the advertisers think that through CTR and CPC clicks they are tracking clicks on their websites, but they are wrong. In this article we are going to discuss about Facebook ad clicks vs website clicks and difference about both of these two which you should need to know.

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The Facebook Ad “Click”

Within the Ads Manager, Facebook provides various basic results which depends upon how you have optimized your campaign. Such type of typical report will  provide you the results for clicks and click through rates just like this one mentioned in screenshot given below:

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You will need to understand the number report is total number of clicks received by ad. If you have shared some kind of link which includes clicks on that link. You need to know that it also contains other things like

• Post comments
  
• Post likes
  
• Page Likes
  
• Post shares

And many more other things. If you are tracking the success of ad which is driving good number of visitors or traffic towards your website or blog by focusing on the  clicks or CPC or CTR then you are over reporting your own success.

The website Click

Now if you want to optimize for the website clicks , Facebook will then automatically provides you details about the number of clicks specific ad generated within the ads manager report easily.

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But if you are looking for optimization of something other than this like post engagement on Facebook, then Facebook will not been able to provide you these numbers in Ads Manager which seems to confusion for most of the advertisers or business person on Facebook.

Don’t Focus on Click, CTR and Clicks

Now when report the results of your advertisement means to drive good number of traffic or visitors from Facebook to your website or blog, this can be considered as best example why you should need to focus or depend on metrics like CPC, CTR and clicks etc. Also, you are not providing the real picture of clear picture  of the traffic your are bringing to your website or blog for increasing blog or website audience.

Clicks: It includes many other clicks which are not websites clicks mainly if your ads was appearning in the News feed.

CPC: It is focused on cost per click which shows about how many clicks which are not website clicks at all.

CTR: It shows the percent of total clicks and total impressions. Again, many other clicks are included into this kind of matric as well.

Now you don’t need to think that these type of matrics seems to be worthless, but you should need to provide an accurate picture when providing the website traffic details. Also focus on two important thing:

Website Clicks

Cost per Website Click

If these options are not coming under main ads manager report, you need to make sure that you have created custom ads report to select those metrics.

Now I hope you have got good knowledge about the main differences between clicks and website clicks and other metrics as well. If you have any queries regards this guide, feel free to ask in comments section.

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How Should Pay For My Facebook Ads oCPM or CPC

How Should you Pay For your Facebook Ads oCPM, CPM or CPC is many friends dont know,  After sharing on How To Get More From Boost Post of Facebook with Target, today we are including more on facebook ad guide. Whenever you will setup your Facebook advertising, you will then find out the three options which ask users by which method you want to be charged for that particular advertisement. By default, oCPM option is enabled but you can also select and bid for

CPM – Cost per Mille 

CPM mainly stands for cost per mille. Using this method, you will be charged per 1000 views of your advertisement shown to the people. You will need to choose this option in bidding section when setting up ad if you want to be charged through this method.

CPM or CPC method as well.

Before you are going to select the option mentioned above, first you will need to know what these terms actually mean. Lets know more about this and get ride on Facebook ads  oCPM, CPM or CPC.

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oCPM – Optimised Cost per Mille

oCPM mainly stands for optimised cost per mille. Facebook know all about its active users, it knows when the specific users will be going to take actions on Facebook. That’s why it is enabled by default when setting up ads. Take an example if you want to setup an ad and want to get more likes and it will target those people who have taken action on those pages which seems to be similar like your ads before. This will bring useful and good result for you budget and helps to get more likes or more interactions.

Facebook CPC – Cost per Click

CPC mainly stands for cost per click and when you select this option, you will be charged for every click on your Facebook advertisements. Such action might be click through to your website, your facebook page post or your Facebook page etc depending upon you which type of ad you will be going to setup.

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Which You Should Use on Facebook Ad?

According to me, oCPM and CPM both of these methods really seems to be best for the advertisers which want to promote their business or product among right audience on Facebook. Also they will be able to get more interactions, more audience and best thing they will be charged lower than that of CPC method and get more customers or targeted audience.

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When to use CPC?

Now you might have one question in your mind that when you need to choose CPC option in Facebook ads setup, well the answer is that if you want to advertise an external website and your main goal of promotion is allowing Facebook users to take action directly.

How to Choose CPM or CPM from ads manager

As I already mentioned above that be default ads are set to oCPM method, if you want to use more than one option, then you will need to scroll down to the bottom of page when setting up ads campaign. You will then find bidding and pricing option there.
Click on drop down menu and select either bid for impressions or bid for clicks option depending upon you which method you want to select.
Now you will then find options which ask you whether to allow Facebook to automatically  optimize your bid to get more clicks or manually set your maximum bid for clicks.

How to Choose CPM or CPC from Power Editor

Once you are done with the ad setup and created your audience in power editor then click on “optimisation and pricing” option, then you will be offered these three options : CPM,CPC and oCPM. Still I recommend and believe that oCPM seems to only best option which you need to choose but you can also try out other options as well. If you have any queries  regards this guide, feel free to ask in comments section. Finally thanks for visit our Facebook blog and keep visiting for new updates of Facebook Ads CPC and many more which can help you in you business.

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