How Should you Pay For your Facebook Ads oCPM, CPM or CPC is many friends dont know, After sharing on How To Get More From Boost Post of Facebook with Target, today we are including more on facebook ad guide. Whenever you will setup your Facebook advertising, you will then find out the three options which ask users by which method you want to be charged for that particular advertisement. By default, oCPM option is enabled but you can also select and bid for
Click on drop down menu and select either bid for impressions or bid for clicks option depending upon you which method you want to select.
Now you will then find options which ask you whether to allow Facebook to automatically optimize your bid to get more clicks or manually set your maximum bid for clicks.
CPM – Cost per Mille
CPM mainly stands for cost per mille. Using this method, you will be charged per 1000 views of your advertisement shown to the people. You will need to choose this option in bidding section when setting up ad if you want to be charged through this method.CPM or CPC method as well.
Before you are going to select the option mentioned above, first you will need to know what these terms actually mean. Lets know more about this and get ride on Facebook ads oCPM, CPM or CPC.Dont Miss - How To Set Up Website Conversions Ad Facebook Advertising
oCPM – Optimised Cost per Mille
oCPM mainly stands for optimised cost per mille. Facebook know all about its active users, it knows when the specific users will be going to take actions on Facebook. That’s why it is enabled by default when setting up ads. Take an example if you want to setup an ad and want to get more likes and it will target those people who have taken action on those pages which seems to be similar like your ads before. This will bring useful and good result for you budget and helps to get more likes or more interactions.Facebook CPC – Cost per Click
CPC mainly stands for cost per click and when you select this option, you will be charged for every click on your Facebook advertisements. Such action might be click through to your website, your facebook page post or your Facebook page etc depending upon you which type of ad you will be going to setup.Donnt Miss - How To Selling on Facebook with PayPal And All
Which You Should Use on Facebook Ad?
According to me, oCPM and CPM both of these methods really seems to be best for the advertisers which want to promote their business or product among right audience on Facebook. Also they will be able to get more interactions, more audience and best thing they will be charged lower than that of CPC method and get more customers or targeted audience.Dont Miss - How To Verify Facebook Profile or Account For Get Blue Logo
When to use CPC?
Now you might have one question in your mind that when you need to choose CPC option in Facebook ads setup, well the answer is that if you want to advertise an external website and your main goal of promotion is allowing Facebook users to take action directly.How to Choose CPM or CPM from ads manager
As I already mentioned above that be default ads are set to oCPM method, if you want to use more than one option, then you will need to scroll down to the bottom of page when setting up ads campaign. You will then find bidding and pricing option there.Click on drop down menu and select either bid for impressions or bid for clicks option depending upon you which method you want to select.
Now you will then find options which ask you whether to allow Facebook to automatically optimize your bid to get more clicks or manually set your maximum bid for clicks.
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