Facebook Video Ad Features CTA Button Audience Objective Metrics

Facebook Video Ad Features CTA, Metrics,  Button Audience, Objective full guide today we are sharing with you, Facebook announced that they will be soon going to launch new video advertising for advertisers which consists of post-view CTA buttons, trying to build targeted audience of people which have watched your clips which will be helpful in later targeting and expanded video metrics. Advertisers and business persons are really excited about the possibilities. In this article, we are going to talk about what actually has changed and how you can get advantage or benefit from it.

Video Views Objective

Whenever you create a new campaign for advertisement or promotion, you will have the option of choosing the clips views objective option. You can easily find out this iption within both power editor as well as in campaign manager.

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And also ad create tool as well mentioned in the snapshot shown below:

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So by making such kind of selection, It will be better for Facebook to optimize video views, which means that Facebook will show your advertisement to those people who might be interested to watch your clip.
Video View is  defined by Facebook as viewing your clip for just minimum of only three seconds. Now it depends upon you whether you want to included sound in it or want it without sound (autoplay). It will not allow the users to click on the videos in order to play or view the clip.

Create a Video Ad

From the ccreative step of ad creation in power editor, users have the opportunity to choose the posts which they want to promote as video ads. For more check out the screenshot given below:

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Now you will then realize or notice that Facebook will only list eligible the Facebook posts which utilized Facebook video. You might also be interested in creating an unpublished clips post which doesn’t seem to be appearing in the News Feeds organically. In order to that, you will need to click on the + sign button.

Then you will need to choose the video button in order to start clips uploading process to upload clips from your computer hard drive. After that enter the post text which you want to be appear above the clip and then click on create post button finally.

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So what exactly video button will shown at the end, example of preview of that is mentioned in the screenshot given below, have a look at it:

New Video Metrics in Ad Reports

I hope you are now making Facebook ad reports in order to create custom reports which will be going to help you in analyzing results and optimizing it for more benefit and success as well. Such reports  have been updated to the accounts for just some new video metrics only.
Now you will need to click on “Edit Columns” and then you will be bale to get new metric option  within the action section easily.

The features or options of new columns includes:
Clicks to play the clips
Views

Average duration of video viewed

Views to 25 percent
Views to 50 percent
Views to 75 percent
Views to 95 percent

Average percent of video viewed

And within cost per action options you will also find two new metric which includes:
Cost per clicks in order to play
Cost per view

Do you tried experimenting with Facebook video ads or not? If you have any queries regarding this guide, feel free to ask in comment section.

Meta description: Step by step and full detailed guide about Facebook video ad features objectives, CTA button,audience, metrics etc.Finally thanks for visit our blog and keep it, If you have any suggestion on this article or if you have any quetion on this article then please ask us, We will trying to update your reply as well as soon, 

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Difference between Website vs Facebook Ad Clicks with CPC and CPR

Facebook Ad Clicks vs website Ad Clicks Difference most people doesnt know, People dont about  about CPC and CPC of Facebook with website,  After sharing on How Should Pay For My Facebook Ads oCPM, CPM or CPC today we are talking about this, What Facebook is well known and best platform for promoting business online and products as well.  Most of the advertisers are advertising on Facebook in order to get targeted audience for their products or business. Also, most of the advertisers think that through CTR and CPC clicks they are tracking clicks on their websites, but they are wrong. In this article we are going to discuss about Facebook ad clicks vs website clicks and difference about both of these two which you should need to know.

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The Facebook Ad “Click”

Within the Ads Manager, Facebook provides various basic results which depends upon how you have optimized your campaign. Such type of typical report will  provide you the results for clicks and click through rates just like this one mentioned in screenshot given below:

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You will need to understand the number report is total number of clicks received by ad. If you have shared some kind of link which includes clicks on that link. You need to know that it also contains other things like

• Post comments
  
• Post likes
  
• Page Likes
  
• Post shares

And many more other things. If you are tracking the success of ad which is driving good number of visitors or traffic towards your website or blog by focusing on the  clicks or CPC or CTR then you are over reporting your own success.

The website Click

Now if you want to optimize for the website clicks , Facebook will then automatically provides you details about the number of clicks specific ad generated within the ads manager report easily.

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But if you are looking for optimization of something other than this like post engagement on Facebook, then Facebook will not been able to provide you these numbers in Ads Manager which seems to confusion for most of the advertisers or business person on Facebook.

Don’t Focus on Click, CTR and Clicks

Now when report the results of your advertisement means to drive good number of traffic or visitors from Facebook to your website or blog, this can be considered as best example why you should need to focus or depend on metrics like CPC, CTR and clicks etc. Also, you are not providing the real picture of clear picture  of the traffic your are bringing to your website or blog for increasing blog or website audience.

Clicks: It includes many other clicks which are not websites clicks mainly if your ads was appearning in the News feed.

CPC: It is focused on cost per click which shows about how many clicks which are not website clicks at all.

CTR: It shows the percent of total clicks and total impressions. Again, many other clicks are included into this kind of matric as well.

Now you don’t need to think that these type of matrics seems to be worthless, but you should need to provide an accurate picture when providing the website traffic details. Also focus on two important thing:

Website Clicks

Cost per Website Click

If these options are not coming under main ads manager report, you need to make sure that you have created custom ads report to select those metrics.

Now I hope you have got good knowledge about the main differences between clicks and website clicks and other metrics as well. If you have any queries regards this guide, feel free to ask in comments section.

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Lenovo Vibe S1 Vs Lenovo Vibe P1 Which one is Better

    After launching a slew of budget phones, renowned tech-giant Lenovo is finally making its move towards the lucrative mid-range segment. The company recently introduced new members in its Vibe lineup dubbed as Vibe S1 and Vibe P1. Both new phones feature incredible innards at the same price bracket. They boast an enticing package at a great price bracket and go straight against the likes of players like OnePlus X and Xiaomi Mi4.

That being said, the only question many of our readers have is, which is one is the better option to choose from? 

 With identical prices, Lenovo vibe S1 and Vibe P1 both look fairly impressive, and offer a perfect combo of smooth and glitch-free performance. They do create some serious confusions, but our detailed comparison would certainly help you in making the right the choice. Have a look to know more!

Lenovo vibe S1                     

  Design Language 

Lenovo vibe p1

The design language of Lenovo Vibe S1 and Vibe P1 is simply impeccable. Both phones flaunt a sassy look, but they are totally different from one another. The new Vibe P1, at the first place, boasts a beautifully crafted metal body and gives reminiscence of the famous HTC One series. The device includes a fingerprint sensor for enhanced security, and is barely 9.9mm thick and 187 grams heavy. It looks very sturdy and has a subtle touch of class as well!

The new Vibe S1, on the other hand, looks very elegant, sleek, and compact. The premium looking device features a metal unibody construction and boasts a sturdy metal frame with a beautifully crafted curved-glass panel on the rear. It includes diamond cut chamfered edges and looks absolutely stunning from all angles. Its glossy finish and non-backlit capacitive buttons are small disappointments, but on whole, the entire package looks extremely alluring!

Display Quality

As far as visual experience is concerned, apart from design, there is hardly anything different between Lenovo Vibe S1 and Vibe P1. Both metal-built devices feature full-HD display panels protected by Gorilla Glass 3, and deliver a crisp and vivid viewing experience. They pack enhanced pixel density with viewing angles up to 180 degrees, and produce true-to-life images even bright sunlight. You can enjoy games and movies at their very best with both these phones!

Hardware and Performance

The innards of Lenovo Vibe S1 and Vibe P1 are completely different. The sturdy Vibe P1 powers up by an octa-core Snapdragon 615 SoC clocked at 1.5GHz, while its sassy counterpart houses an octa-core MediaTek MT6752 chip tickling at 1.7GHz. They both belong to different genres, but their performance remains right on the mark. You’ll not witness any lag or stutter, and will get a perfect user-experience on both phones. Although additional 1GB RAM on Vibe P1 is a plus side for gamers and high-end users, 2GB on Vibe S1 will also perform pretty smoothly even on high-end usage!

           Software

The operating system of Vibe S1 and P1 is pretty slick and user-friendly. Both phones run the latest version of Android with a layer of Lenovo’s highly customized Vibe UI on the top. The feature-rich UI of both phones includes a bunch of elements like secure zone, double tap to wake, and apps like, Evernote, SHAREit, SYNCit, WeChat, Truecaller, and Guvera Music. Several under-the-hood improvements have made Vibe UI faster, lighter, and more efficient than Stock Android. It brings a complete makeover and runs all your favorite Google apps with perfection!

Lenovo Vibe P1 

                Camera Setup

    Lenovo Vibe S1

Here comes the biggest difference between Vibe S1 and P1. The duo camera setup of Vibe S1 looks like a better choice over the standard 5MP secondary shooter of Vibe P1. The camera app of both phones is clutter-free and the rear camera is geared with a 13-megapixel sensor with auto-focus, fast-focus PDFA technology, and dual-tone LED flash. They deliver crisp and vibrant images even in dark environments and perform far better than standard 13-megapixel shooters.

As far as the front camera concerned, the first-ever duo-camera setup of Vibe S1 performs far better than the 5MP unit featured on Vibe P1. The 8MP front-facing camera of Vibe S1 with f/2.2 aperture and BSI sensor gives you crisp selfies and is perfectly supported by the additional 2MP camera, which analyzes depth of field to give bright and lifelike images in all environments. It gives you unprecedented creative options with added features and retains natural color tones even dull and ambient light.

Battery Backup

The battery backup offered by Vibe S1 and Vibe P1 creates one of the biggest line of difference between the two phones. The sleek, elegant and compact Lenovo Vibe S1 houses a decent 2,420 mAh battery, and offers sufficient amount of charge for an entire day of standard usage. However, its counterpart Vibe P1 fuels up by a massive 4900mAh battery and makes up a perfect package for on-the-go users. The battery of this handset will give more than enough juice to keep things up and running even on heaviest usage.

Price

To everyone’s surprise, Lenovo Vibe S1 and Vibe P1 both are available at the same price tag of Rs, 15,999. Vibe S1 is available exclusively via Amazon.in, while Vibe P1 is rolling via its arch rival Flipkart.com. Both phones come bundled with a slew of offers, and take on the likes of devices like OnePlus X, Moto X Play, and ZenFone Selfie.

Final Verdict

To sum things up, we can say, both phones offer an ultimate package for the buyers. If you’re looking for a sassy phone with an impeccable front-facing camera, go with Lenovo Vibe S1, else if you’re looking for top-tier performance with long-lasting battery backup, try out the powerful Vibe P1. The device looks sturdy and spectacular, and has everything on board to cater all your needs with perfection!

You can play around with either of these phones, and can explore a perfect user-experience without any lags, stutters, or thermal issues. They look very impressive and deliver outstanding performance, for which Lenovo is known since years!
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